Wendy Gordon

Wendy Gordon has been a leader in the green consumer movement, having founded Mothers & Others for a Livable Planet, a pioneering consumer outreach organization, in 1989, and Green Guide, the go-to resource for the eco-conscious consumer, acquired in 2007 by National Geographic. Mothers & Others was conceived at the Natural Resources Defense Council, where Gordon was a senior project scientist in the Health Program. She is pleased to be back at NRDC as a consultant for the Communications Department, guiding the next-phase development of its consumer action portal, Simple Steps, and a new web resource for communities, Smarter Cities.